I was in the grocery store this afternoon, and predictably enough, the Christmas stuff was long gone, and Cupid now reigns on the holiday aisle. I wasn’t surprised. This is just the way of the marketing world. They think we’re going to forget that there’s another money-sucking holiday coming up. No big deal, right? We’re used to this commercialism.
But guess what I saw in the check-out line:
Wow. We’re not even a full week into January, and already the marketing machine is infecting the teenagers of America with Prom Panic. When I was a kid (a billion years ago), we didn’t go into Prom Panic until Spring Break. That was roughly six weeks before the dance and plenty of time to work ourselves up into a frenzy about dresses, shoes, hose (I wore white hose with a rose and sparklies on each ankle – shut up), hair, dates, ridiculous stretch Hummers, and everything else associated with it. But now? Are you kidding me?
Is it too early for me to brainwash my girls (and son, too, for that matter) into thinking that prom is No Big Deal? Think they’ll buy it? Think they’ll remember the lessons learned at Dear Mommy’s knee when they hit high school? I’m only 6 years away from my son hitting prom. I need to start working on them. Maybe I’ll sneak into their bedrooms and whisper into their ears, “Prom isn’t a big deal. Prom is for losers.” On second thought, that might not work. An uncle of mine who has 8 kids, 7 of which are girls, used this technique and said, “Elope. Elope. Elope.” Of the four girls that are married, none eloped.
I’m going to take a leaf out of the marketers’ book and start working on the kids now. After all, the Valentine stuff is out already. Maybe they’re on to something.